EMAIL MARKETING CAMPAIGNS
EASTER DRESS SHOP- SAVANNAH TAYLOR
For Savannah Taylor’s seasonal Easter Dress Shop campaign, I helped curate and promote a collection of feminine, spring-ready styles perfect for holiday gatherings and seasonal celebrations. This campaign was designed to inspire customers with light, joyful pieces aligned with Easter trends—think pastels, florals, and soft silhouettes. I assisted in building a dedicated landing page, writing compelling promotional copy, and designing a shoppable email featuring direct “Shop Now” buttons and personalized recommendations to drive engagement and conversions. The campaign not only highlighted our most festive styles but also strengthened our brand presence during a key retail moment.
END OF THE YEAR SALE (DRAFT) -SAVANNAH TAYLOR
This campaign aimed to help Savannah Taylor’s End of the Year Sale campaign—an attention-grabbing promotional push offering up to 60% off bestsellers. I contributed to the creative direction, visual layout, and copywriting for this campaign, which aimed to drive urgency and highlight customer-favorite styles. The email featured a bold hero image, clean design, and clear CTAs linking directly to the sale collection. By combining strategic timing, compelling visuals, and mobile-friendly formatting, this campaign helped boost engagement and conversions during a key shopping window.
MOTHERS DAY CAMPAIGN (DRAFT)- SAVANNAH TAYLOR
The Savannah Taylor Mother’s Day Campaign was created to honor motherhood with warmth, elegance, and intention. I helped shape this campaign by developing email content and visuals that spoke directly to the heart—celebrating the grace, strength, and style of mothers and mother figures. With soft, editorial photography and poetic messaging, we highlighted timeless pieces perfect for gifting or self-celebration.
A special 15% off code added incentive, while the storytelling rooted the campaign in emotion.
DRESS OF THE WEEK CAMPAIGN - SAVANNAH TAYLOR
Each week at Savannah Taylor, I help lead the Dress of the Week campaign—an engaging marketing initiative where we spotlight one standout piece based on seasonal trends, upcoming events, and relevant holidays. I assist in selecting the featured dress, crafting on-brand copy, and curating visuals that reflect our audience’s style and lifestyle. The campaign is supported by a beautifully designed email that includes personalized product highlights, direct “Shop Now” buttons, personalization, and thoughtful styling notes—making it easy for our customers to fall in love and click through.
